Post about "Web Resources"

Article Marketing – 7 Essential Elements of an Article Resource Box That Gets Clicked

Distributing your articles to various article banks and directories online (what I refer to as article marketing) won’t work for you unless you have a well-developed resource box. A resource box is the bio information about the author that appears at the end of the article. Why is a great resource box important to the success of your article marketing efforts? Because it is the key element that will drive traffic back to your site, which should be your primary purpose when you engage in article marketing as an Internet marketing strategy.Rather than trying to sell readers with your article resource box, promote your call to action and give your reader a reason to click on your call to action to go to your web site and learn more. It’s on your web site where you do the selling, not in your article resource box.Here are the 7 essential elements that you need to include in your resource box for maximum clickability:1. Your name. Article marketing is all about branding and identity, so don’t forget to identify yourself in your resource box.2. Brief bio. Don’t try to convince your reader that you’re the expert here. If your reader hasn’t figured that out through reading the content of your article, a lengthy bio won’t change things. A short yet effective bio is written in the following style: (Your name) helps __________ (fill in the blank) to do ___________ (fill in the blank) even though ___________. (fill in the blank)3. Call to action. Don’t simply invite the reader to visit your web site in your call to action or just subscribe to your email newsletter or to join your mailing list. Give the reader a reason to visit by offering your client attraction device, which is a a free resource that the reader receives when he opts into your list.This free resource might be an ecourse, audio, video, ebook, or special report, all of which serve to continue to educate your reader, thus raising your level of expertise in the eyes of your reader. Furthermore, asking your reader to opt-in to receive your client attraction device permits you to keep in touch with your article readers long after they have read your article. Your ultimate goal in capturing their contact info is to convert them to customers.4. Compelling domain name. Article marketing and resource boxes work best if you let your domain name do the talking for you. So, rather than sending someone to JohnSmith.com, for example, send someone to a domain name that portrays an exciting benefit or feature in which the reader might be interested. You can use your domain registrar’s domain forwarding and and masking features to help you channel your reader to the desired location on your web site.5. Keep it short. Many article directories limit the article resource box to 450 characters (yes, that’s CHARACTERS, not WORDS). Use your limited real estate wisely to ensure maximum clicks back to your web site.6. Accentuate your offer. To drive home the point that I want someone to click on my call to action, I include ==> just before the domain name of my offer.7. Anchor text. If you have the option of including HTML coding in your resource box, create a hyperlink to one of your primary keywords/keyword phrases for which you want to create valuable backlinks. So, for example, if I wanted to increase my findablity on search engines for the term “Internet Marketing Coach,” I’d link that phrase in my resource box to my web site URL.If you use this last tip, keep in mind that most article banks permit no more than 3 hyperlinks in any article. If you use one on the anchor text and one in your call to action, that leaves you with only one to use in the body of your article.Remember, it’s the body of your article where you provide valuable info to your reader without any promotions, and it’s your resource box where all the promotion occurs. A well-crafted resource box can entice readers to click on your offering and drive droves of traffic to your web site.Note: For a great example of a resource box, see the end of this article.

3 Simple Steps to Make Money With Web Hosting

Getting a website published on the Internet and making it accessible to Internet users all around the world is the main function of web hosting. Venturing into the virtual world to create a presence is not a foreign strategy adapted by business personnel. This is why more and more people are aware of the importance of the web hosting industry and its potential as a tool in bringing in large amounts of profit.If you are keen on starting up a basic business strategy revolving the web hosting industry, you might want to consider the possibility of acting as a hosting reseller. The idea of reseller hosting is nothing but reselling the web hosting services you have got at hand. For example, you have bought a large amount of web resources which is more than enough for your own use, you just have to divide them and sell them to those who are willing to pay for it.With enough cash at hand, you can easily procure a dedicated server of your own and start selling the resources at hand as a hosting reseller. This means that Internet users who come under your server’s wing are receiving their end of the deal as a shared hosting package. Rest assured that getting business wouldn’t be a big problem as not many people can afford to go for dedicated servers. Shared web hosting is no doubt one of the most popular choices in the market; you don’t need to worry much about not getting customers. What you do have to pay attention to is the fact that you should make sure that the websites registered under your server do not conduct any illegal activities at all. Since all the sites of a shared host are going with a similar IP address, you do not want to lose customers if one particular site is blacklisted.Doing a little marketing to promote your reseller hosting service wouldn’t be too bad of an idea. Putting up ads on the local newspapers, blogs and web hosting forums are good ways to promote your hosting packages. There are plenty of people seeking for such services so you don’t really need to worry too much about that. Just get your adverts at the right places and you would be good to go.All in all, reseller hosting is gaining popularity steadily. It is in fact a very good way of getting some steady side income with the large amount of spare server resources you have got in hand. If you are a person with a business oriented mind and are keen on receiving some side income, reseller web hosting should definitely be one of your top choices.